Our stories just overlapped…

And that’s where you’ll find the magic.

 

Your brand isn’t just a logo and it’s not all about you either

The sweet spot for your brand is right where your story overlaps with your customers’ stories.

If you use the overlap as a foundation and start with strategy, you’ll have a brand to be reckoned with in no time.

Step one: strategy.

Step two: creative.

Most people who try their hand at branding go about it backwards. They start by mocking up a logo or picking some colors because they have to put something up to get business.

But beginning with creative is like frosting a cake before it’s baked. Tricky, messy, and not particularly successful. It’s all style and no substance… and even the style doesn’t have any real direction.

That’s why I tackle branding with my Strategic Reimagining® framework which brings together strategy, story, and style (in that order) to create a brand with clear purpose and direction. One that makes it easy to decide exact what is on brand and what isn’t. No guesswork required.

Hey, I’m Sorcha and I turn businesses into brands

Powerful ones that make more money by attracting more dreamy customers and making them fall in love with you.

Oh, friend! When it comes to brands — I’ve seen it all. (And then some!)

For over 10 years, I’ve worked with some of the biggest brands in the world — helping them with my magic one-two punch: strategy and creative.

I’ve refreshed heritage brands, launched co-branded partnerships, created brands from scratch, managed brand extensions, and everything in between.

No matter what stage of business you’re in  — my unique background and experience expertly place me to help you.

If any of this sounds familiar,

we need to talk…

The Solopreneur

 

  • I’m genuinely embarrassed when anyone asks about my business. Everything is a hot mess I threw together myself. But it doesn’t feel like me at all.

     

  • I’ve got serious analysis paralysis! Making decisions is painful because I can never figure out which is right for my business.

      

  • I’m not great at selling myself. I never know what to say and 9 times out of 10 people have NO clue what I do.

The Small-Medium Biz

 

  • My business feels stuck — I know what I offer is great but I just can’t find enough of the right people who need it so we can scale.

     

  • We’ve invested in social media, Facebook ads, sales pages, and a gorgeous logo but we’re sort of wingin’ it. And the results are spotty at best. There’s no core strategy for our brand or how we connect with customers.

      

  • I want this business to be the next BIG thing but I don’t know how to make it happen and I definitely can’t afford a fancy agency that charges $25k+ to help me.

The Corporate

 

  • The agencies we work with create slick campaigns but they don’t seem to click with the audience demo.

     

  • Our lines of business are out of control. We grew so fast that different departments kind of looked after themselves and now not even our business plan is cohesive.

     

  • We’re losing sales and customers faster than we can acquire them. We know the market and audience needs have changed we just don’t know how to refresh our brand and offers to cater to them.

Don’t just take your biz to the next level… take it to the private rooftop party

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Service so good you’ll want to shout about it too…

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We were using hammers until now, and it was OK. Sorcha unpacked her chisels and fine-tuned our messaging to a level that our copy-hammers wouldn’t ever reach. It was an enjoyable process, and we got exactly what we wanted in the end! Jan Sapper

PaperLike

Sorcha helped me find that value I give to my audience (so they know how hard I’ll work for them) and the sexy part – the transformation and impact my clients will experience. Then we came up with a plan to position me as an authority and to match my brand with the right clients so they feel connected. It’s so easy to work with Sorcha! Christine Laureano

Ba6 Marketing

Sorcha was delightful to work with and delivered fun ideas. She approached each assignment with enthusiasm and positivity and met deadlines despite a time difference. Kayla Noriega

Splendid Clothing

Get more clarity than a flawless diamond so you can confidently walk the red carpet to biz growth

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Brand Assessment

$1500
  • Questionnaire
  • Video Summary
  • Action Points PDF
  • 20 Minute Post-Assessment Call

Brand Clarity Session

$500
  • 60 minute video call
  • Post-call action packet
  • Downloadable recording
  • Call transcript
  • 7 days of post-call email support